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About Us

PureTech Alliance is a national sales and service organization formed to deliver world-class health & wellness technology solutions to integrators in the CI channel. PureTech Alliance is comprised of the best regional sales organizations covering all 50 US states.


Each individual firm was selected for its decades of exemplary performance, service, and experience, consistently exceeding the expectations of both vendor/partners and integrator/resellers. PureTech Alliance will cultivate and maintain a national network of sales and integration partners, providing consumers with the best health and wellness experience for the modern home.

Our Story

PureTech was founded after exhaustive research indicating the critical need to bring Health, Wellness and Quality of Life products into the Custom Integrator channel. As the need for technical craftsmanship grows to deploy these products, it was clear that the CEDIA channel integrators were the preferred choice for architects, builders and end users.

A national sales alliance ensures proper training, deployment, uniform messaging and efficiencies in supply chain.

Our Vision

The vision of the PureTech Alliance is to create the ultimate national sales organization, with all territories benefitting from a unified sales, support and training regimen that will maximize productivity and operational efficiency for each regional firm.

As a national sales solution for manufacturers of health and wellness technologies, the PureTech Alliance will be highly autonomous, capable of providing vendor partners with the sales performance they must have while minimizing the internal resources typically required to oversee each region.

Our Vision

The PureTech Alliance is a national sales organization formed to deliver world class health and wellness products.

Green Ivy from the Roof

The Executive Team

The PureTech Alliance executive team includes founding partners Peter Dyroff and Seth Kaplan along with Secretary Brad Whitehead and Treasurer Dave Humphries.

“We have been increasingly aware of the impending collision between wellness technologies and the traditional A/V and smart home products that we see in the CI channel,” reported Dyroff. “The wellness category features dynamic, innovative manufacturers, and we anticipate meaningful growth and revenue opportunities vital to the future of the CI channel. Additionally, we are confident that an effective national alliance will change the way both vendor and dealer partners across the US perceive sales representation, creating a highly efficient, service-centric benchmark for our industry.

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